It's a really annoying trend, but it's true. For the same exact service or product, simply putting the word “bridal” or “wedding” in somewhere in the description will double the price.
Example: a car hire service normally leases its cars for £35 per hire. If it's for a wedding, they now charge £60, for a minimum of 2 hours. If you're doing multiple stops, it now goes up even more. And even more if you're getting married on a weekend (as most people are, except us weirdos).
Have these people no shame in the amount of price gouging they can inflict?